We always recommend our readers to consult an established branding agency when considering building a brand image. They will help guide you through the entire process so you can better communicate with your audience and create a positive market presence.
With this in mind, we have put together a list of the 10+ best branding agencies. But first, let’s expand our knowledge on what is the function of a branding agency and the type of services they will provide for our business.
Overview of Best Branding Agencies [show]
What is a Branding Agency? What Type of Services Do They Provide?
A branding agency is a company that helps you create, maintain, and improve your brand image. Their services can include helping you to set up a new brand presence, or re-invent your current brand image and take it to a whole new direction.
The function of a branding agency is to understand your company and the type of services you provide. Next, they will need to study your target audience. And then, based on these two understandings, they will create a brand strategy that will help you better connect with your demographic and build a positive relationship.
As such, the branding agency will provide you with the following services:
- Research and Analytics
- Brand Positioning
- Brand Identity
- Logo Design – Creating a visual identity for the brand
- Brand Strategy and Management
- Reputation Management
- Brand Messaging
- Internal Branding
- Style Guide
- Social Media Branding
Now, it is important to note that a single branding agency might provide all these services but they specialize (or are well known) for a selected few.
Things To Consider When Choosing a Branding Agency
When choosing a branding agency to help build/grow your brand, it is important that you make sure that you adhere to the following criteria. This will ensure that you are in safe hands, and their implemented methods will really help you get in touch with your audience.
How Many Years of Experience Do They Have?
Remember the saying – first impression is last impression? So when you are trying to build your brand, there is very little room for error.
If you get out the wrong message, it will mess up your market image, and your customers might get the wrong impression about your company.
As such, it is important to work with agencies that have years of experience under their belt and know what they are doing.
What Is Their Area of Focus?
As stated earlier, not all branding agencies are experts in everything. As such, depending on what services you require, choose the agency that is well-known for that service.
For example, if you are looking for people who can re-build your brand, then choose an agency known for rebranding.
Are They Cost Effective?
Money is a factor, and a big one. A successful branding campaign can reel in a lot of customers, however, the return-on-investment is not going to overnight.
As such, you need to fix a budget before hiring a branding agency and make sure that all other company operations are not affected.
Do not subsidize a particular department just to build your brand. This doesn’t produce good results.
Do They Understand You?
Before hiring a branding agency to help you connect with your audience, you need to make sure they fully understand the message you are trying to convey.
Both parties need to be on the same page, otherwise the underlined miscommunication can lead to disastrous campaigns that can totally backfire.
10+ Best Branding Agencies
Now that we have an idea of what to expect when hiring a branding agency as well as the things to consider when choosing one, here is our list of the 10+ best branding agencies on the market.
We have handpicked only the best names in the businesses that fall into our strict criteria of requirements. So without further ado, let’s get started:
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